What do you get when you cross picturesque settings and golf? The Kodak Challenge! At select PGA events, one hole is selected as the Kodak Challenge hole. At the end of the season, the player with the best 18 scores is the winner of $1 million. The Buddy Group met with Octagon and Kodak to conceptualize a website that would build awareness of the event and give people a reason to keep coming back.

The resulting website showcases beautiful photography, an integrated picture of the day gallery and up-to-date information on the Kodak Challenge. The site was built to be flexible to the ever changing information and to maximize integration with Kodak.com and PGA.com. The site was built using Flash 9 and a modular design structure. The only thing sweeter - a hole in one!