Reebok partnered with Scarlett Johansson to create a fashion-forward clothing line aimed at women who don't want to sacrifice design for function. They approached The Buddy Group to create the website to showcase the product and the involvement the A-list actress had with creating the designs.

We traveled to London for the photo shoot of Scarlett inthe Spring line. While on set, we captured video of Scarlett describing her involvement in the design process and her inspiration behind the collection. Showcasing this unique content and helping to define the Hearts brand was no easy task. The popularity of both Reebok and Scarlett meant the site had to be localized for 14 different countries.

Planning ahead, we built the site to dynamically update text and content based on the language chosen. This gave Reebok the flexibility they needed to make certain items available in specified countries. Dynamic video sub titles, interactive product 360s, a customizable shopping list and "invite a friend shopping" invites round out the site we definitely Heart!