Every future Princess needs a little training. The My Princess Academy site teaches little princesses about Generosity, Intelligence, Beauty and Confidence. The site was created for the new product line by Almar Sales. It is the destination to teach both moms and kids the importance of the four virtues of becoming a Princess.

Our challenge was to create an experience that would embody the goals of the brand and help to launch it into a very competitive marketplace. The site needed to be visually dynamic so we created custom illustrations immersing users into an entire world for young Princesses. A good portion of time was spent planning out the usability of the site. This resulted in minimal text, audio support of any text, and multiple ways to navigate throughout the kingdom.

Since learning is easier when it is also fun, we created several games to keep kids entertained. You can create a custom princess story, fly your Pegasus through the sky and decorate your room with items fit for a Princess (who doesn't want a floating cloud bed?). As kids play games they earn coins that will help unlock more fun activities on the site. If you need to tune up your Princess virtues, take a spin through the My Princess Academy world!