Fisker Automotive’s website for the Karma makes use of beautiful simplicity to highlight this high-end, electric-hybrid vehicle.

Fisker challenged The Buddy Group to design a website rich in textual content, but utilizing only one existing image of the vehicle. The Buddy Group delivered by creating visual metaphors for each category of content and draping the vehicle image in the visuals. Since the car was making its North American debut it was important to grab the user's attention and leave them with a feeling of "I have to have this car."

The site was launched in time for the Detroit Auto Show where the Karma received extensive buzz. Sometimes called the "sexy green car," we are proud of our collaboration with this very forward thinking company.