By using audio and video from the show The Buddy Group created a rich media banner for the CW to build excitement for the new show Reaper.

The banner features a multi-level game to collect evil souls, which give users a little insight into the main character, Sam's, world. Additional features in the banner included downloads, video clips and a widget. By creating something more engaging, we were able to exceed the client's expectations on time on banner and interaction rate!