After creating the user interface for Western Digital's HD Media Player, WD asked The Buddy Group to create a sizzle video to be used as a promotional tool for the product. First, we determined what elements of the product should be highlighted. Once we had a script in mind we began adding the "sizzle."

By combining slick graphics, a custom soundtrack and highlights of the product features we created a great sales tool for the Western Digital team. For anyone who was unfamiliar with the product, after watching this video it is very clear what it can be used for and how it could help to organize all their media.