At The Buddy Group, we’re all about helping our clients succeed. One of our longest and most successful collaborations has been with Pentel of America. Over the last ten years, we’ve teamed up with them on everything from videography and social media strategy to content creation and growth strategy development.
Recently, Jason Cole, Pentel of America’s brand manager, sat down with us to reflect on our collaboration. He talked about the importance of authenticity and relatability in our Storydriven process, which he credits for helping Pentel of America stand out in a crowded market.
We couldn’t agree more. Authenticity is the foundation of any successful brand. When a brand’s messaging and values are genuine, it creates a strong connection with its audience, resulting in increased trust and loyalty. That’s why our Storydriven Way™ process is all about uncovering a brand’s authentic story and crafting a narrative that resonates with its target audience.
For Pentel of America, we worked closely with Jason and his team to develop a content strategy that showcased their unique qualities. We wanted to highlight Pentel’s commitment to quality and innovation and how their products could be used in a wide range of creative settings. By focusing on relatability, we were able to create content that spoke directly to Pentel’s audience to make a meaningful connection.
We believe that authenticity and relatability are two critical elements that can help brands stand out from the competition. In today’s hyper-connected world, it’s essential to foster an indelible connection with your audience, ultimately driving engagement and loyalty. By leveraging our Storydriven process, we’re able to help brands become the exception in their respective industries.
Our partnership with Pentel of America is a prime example of the power of authenticity and relatability in marketing. We’re proud to have helped them showcase their unique qualities and connect with their audience in a meaningful way. We look forward to continuing our collaboration and helping more brands achieve success.
See what they say about us below.