Worldwide Golf

Get There

Worldwide Golf is one the fastest growing golf retail brands in the world. Since its inception in 1960, worldwide golf has acquired iconic regional retail destinations, fitting experiences, and transformative technologies.

At the close of 2023, Worldwide Golf called on the Buddy Group to tackle a daunting brand strategy question: How do we strategically reinvigorate the Worldwide Golf brand without diluting the unique stories and personalities of its nearly 20 endorser brands?

Work

Storydriven Strategy

Brand Development

Video Production

Experience Marketing

Storydriven narrative,
Brand anthem,
Tagline,
Graphics development,
Audio mnemonic,
Campaign strategy,
Social media strategy

Authenticity & Relatability

What’s Authentic?
Leveraging The Storydriven Way, we positioned Worldwide Golf as empowering, intelligent, and empathetic, distinguishing them as the exception in a retail golf space that is fraught with transactional and stale shopping experiences.

What’s Relatable?
The golfer of today and tomorrow look, act, play, and shop much differently than they did in the 1960s when Worldwide Golf was established; despite these changes, the evolving industry has not altered a golfer’s need for a retail partner that is accessible, resourceful, and knowledgeable at every stage of their golfing journey.

Success Story

It all started with two words, said by golfer’s worldwide: Get There. What started as a tagline, grew to an audio mnemonic, an animation, an integration into the main logo lockup, and a full-scale video campaign for both brand and promotional content. Get There became a framework to anchor the brand into every asset Worldwide Golf created.

The Impact
Worldwide Golf reaped the rewards of a highly successful corporate brand rebuild. As intended, the local communities behind the retail brands were uplifted by their association with the Worldwide Golf brand, not diluted. Internally, employees were excited and proud to be part of a company that highlighted its storied history and produced authentic creative content.

As organic Get There’s continue to be shouted from putting greens, tee boxes, and TV booths, Worldwide Golf’s brand recognition and influence as the leading golf retailer grows every day.