OUR STORY: BE THE EXCEPTION

Today, organizational growth hinges upon transforming corporate culture, market-based communities and channels of value into engines of shared adventure. Nailing a strategic narrative across the enterprise, among customers and influencers and within critical stakeholder sets enables that adventure. Importantly, when the torch of story is passed, these communities of priority own that story, retell it and evolve it. The resulting brand becomes relatable. Core audiences feel seen, understood and valued. It drives incomparable ROI and matchless brand loyalty and engagement.

Since 2005, we’ve dedicated ourselves to this work.

When clients work with us, we collaborate through a proven, storydriven strategic process inspired by film, tv and theater and built for the evolving needs of a storydriven business. We blend the science of big data and machine learning, an intimate knowledge of communities and channels and the art of storytelling to ensure clients go to market with clarity, unity and the fuel to disrupt, lead and grow. Through it all, we meet audiences with experiences across their most-relevant digital and physical environments that inspire, activate and empower them.

Meet the Buddies

We’re a team of seasoned, creative marketing and strategy enthusiasts who produce storydriven adventures with purpose. We hit the trail with our clients, creating and launching award-winning approaches that stand the test of time.

Pete Deutschman
Pete Deutschman

Chief Buddy

David Ferguson
David Ferguson

EVP, Operations and Production

Jonathan Neubauer
Jonathan Neubauer

VP, Production & Content Development

Eli Marcus
Eli Marcus

VP, Strategy and Channel Growth

Becky Leonard
Becky Leonard

Director of Storydriven Brand Development

Jon Nowinski
Jon Nowinski

Creative Director

Sarah Foster
Sarah Foster

Art Director

Norm Leonard
Norm Leonard

Head of Storydriven Narrative

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