Windage Partners

Team. Trust. Results.

In 2023, Windage Partners embarked on a bold mission to distinguish itself as an emerging private equity leader in the lower-middle market within Aerospace, Defense, and Government Services. Demonstrating foresight and innovation, the team prioritized the development of the Windage Partners Storydriven narrative, creating a compelling identity that resonated with potential employees, limited partners (LPs), and industry partners. Through a meticulous process of internal and external stakeholder interviews, market research, and strategic intelligence transfer, we led Windage through our Storydriven process to craft a clear strategy. This culminated in the creation of an “ownable” North Star, guiding essential milestones, such as logo and website design, as well as brand anthem development.

The Tagline

Team, Trust, Results — the three tenets that Windage Partners brings to every engagement.

Their team, distinguished by extensive, relevant experience and deep ADGS sector expertise, forms the backbone of Windage Partners.

Trust serves as the bedrock of their ethos and relationships—from the camaraderie within their team, to the partnerships they forge with their investors, and the management teams they support.

Results are central to value creation. Thoughtful and strategic initiatives realize the meticulously defined vision and goals for each endeavor the firm embarks on.

Work

Brand Development

Website Design

Storydriven strategy
Storydriven narrative
Tagline

Authenticity & Relatability

Our Storydriven analysis revealed that Windage’s distinctiveness lies in its diverse thought leadership, unique investment philosophy, and strong commitment to human capital management. To elevate the brand identity, Windage shifted the narrative from transactional success stories to stories of impact—demonstrating how the firm maximizes opportunity and creates value. This authentic, approachable communication style reinforces Windage’s mission and vision across content, events, and strategic initiatives.

Success Story

Nearly two years since its founding, Windage Partners has built a strong reputation for uncovering mutually beneficial opportunities in the lower-middle market of ADGS. Whether in boardrooms, team meetings, or presentations, Windage’s compelling Storydriven narrative serves as a powerful tool, creating deep connections with its audiences.

Visually, the logo, style guide, and website design reflect the thoughtfulness of Windage’s approach, using symbolism, innovative design, and video production to tell the firm’s story. Each creative deliverable stands out in a crowded private equity market, reinforcing Windage’s commitment to professionalism, integrity, and differentiation.