IR Days are often seen as single-day events primarily focused on financial stakeholders. However, they possess a wealth of content that, when used wisely, can support a wide range of business and marketing functions long after your IR Day has wrapped. Here’s how you can make the most of your IR Day content and amplify its value across your organization.
Breaking Down Presentations for Wider Use
Lengthy IR Day presentations are filled with valuable information, but they might be too detailed and run the risk of overwhelming a broader audience. Consider the option of breaking them into shorter, more accessible segments that can be repurposed across your company’s digital platforms, including social media, websites, and more. These smaller bits of content serve as teasers, enticing viewers to explore more in-depth 15-minute cut-downs, eventually leading them to the comprehensive 2-hour presentation. This approach not only boosts audience engagement but also prolongs the relevance of your content.
Repurposing Roll-In Videos for Strategic Initiatives
The roll-in videos that take center stage during your IR Day, featuring customer testimonials, product showcases, and ESG highlights, shouldn’t be relegated to a one-time appearance. Instead, they can be invaluable assets for various corporate functions:
- For Sales and Marketing: Product videos and customer testimonials serve as a treasure trove for sales teams, offering real-world insights into product application and customer satisfaction.
- For Corporate Communications: ESG and employee highlight videos hold the potential to resonate throughout the company, reinforcing your commitment to sustainability and employee well-being.
- For Human Resources: Videos spotlighting the company’s culture, achievements, and vision become powerful tools for attracting top talent and enhancing your employer brand.
Extending the Life of Your Investor Day Content
By reframing your IR Day as not just an event but a content creation engine, you unlock opportunities to fortify investor relations and sculpt your company’s future perception. Every aspect of the IR Day can be thoughtfully repurposed, offering an enduring ROI and reinforcing your corporate narrative across multiple platforms.
The Strategic Approach to Content Utilization
Your IR Day can transcend the notion of a once-a-year financial update. It’s a unique opportunity to craft a relatable narrative about your company and strategically use this content to support various corporate functions. With thoughtful planning and creative repurposing, the content produced for these events can serve a multitude of purposes, turning a single event into a content mill that keeps on producing.
Don’t let your IR Day content be a missed opportunity. Contact The Buddy Group to learn how to maximize your event’s content for broader corporate impact.