Case studies/Big Tex Trailers

Big Tex Trailers

Trusted by Farmers

Big Tex Trailers is American Trailer World’s (ATW) leading brand focused on manufacturing professional-grade trailers. Following its investment in ATW, Bain Capital and Big Tex activated The Buddy Group to refresh Big Tex in service to deepening relationships with its network of dealers and core buyers – farmers and ranchers. By advancing the power of together amid myriad stakeholders, The Buddy Group guided a consortium working with Big Tex to revise its brand while transforming the Big Tex technology stack, marketing ecosystem, customer experience and dealer experience. The Buddy Group’s storydriven approach evolved Big Tex positioning, while igniting overnight lead generation and growth.



Established internal and external market research and analysis
Repositioned Big Tex through overhauled brand strategy
Established turn-key, aesthetically stunning and easy-to-use website templates for dealers
Refurbished the customer experience aligned with the BigTex technology stack and website architecture


Jumpstart growth through fully refreshed brand strategy
Engage and activate dealer network
Upgrade customer experience


Re-energized and engaged dealer network
Optimized SEO that resulted in increased traffic across channels
Exponential lead generation increase via dealer network: single-day, inbound queries match usual one-month volume