Case studies/ShopGoodwill



The #CreateOpportunity campaign is all about how giving items a second life can lead to creating opportunities for themselves and others in their communities. We believe that sustainability and social responsibility go hand in hand, and that by shopping on, people can make a positive impact on the environment and the lives of others. Create Opportunity and put a smile on someone’s face.


Campaign Development

Style Guide

Campaign style guide,
Landing page and website assets,
Social media content,
Photography recommendations

Authenticity & Relatability

Utilizing our Storydriven Strategy process, The Buddy Group connected with two amazing artists to kick off the campaign, who truly embody its message, Ben Young and Clara Woods. Both create fantastic sustainable art, empowering and inspiring their followers to take their lead on giving items new life and creating opportunity for themselves and their communities.

Success Story

The launch of #CreateOpportunity is just the beginning of a much larger movement for artists and their local communities, as well as sustainability in both art and second hand upcycling market. We see the movement continuing to inspire new stories from second hand items and grow the circular economy.