Case studies/Virgin Voyages

Virgin Voyages

Unleash your wonderlust

Bain Capital and Virgin Voyages tapped The Buddy Group to set sail on telling the story of its newly christened flagship vessel, The Scarlet Lady. Originally, this work focused on a livestream of the ship’s docking in New York Harbor. COVID-19 changed that, and in just six days, TBG worked closely with Virgin to recalibrate shot locations and an approach that could retrofit luxury travel marketing amid a pandemic. In adjusting course, TBG oversaw shoots in Miami and Bimini, The Bahamas, to cinematically showcase the ship’s grandeur while foreshadowing health-safe travel in the post-COVID era.




Establish initial video content strategy
Shift content strategy amid global pandemic
Nimbly execute crewing and location adjustments
Deliver cinema-quality, narrative-based video for brand and marketing initiatives


Launch a freshly minted, luxury cruise ship amid a pandemic
Build buzz for post-pandemic travel


Full video content that has helped position Virgin Voyages as a leader in the luxury cruise market poised for post-pandemic dominance