Website
Videography
Internal and external discovery
Market and competitive research and analysis
Storydriven brand strategy and marketing strategy
Execution of strategies
Case studies/Healthdrive
Healthdrive
We are pioneering better care
HealthDrive’s solutions operate within a matrix of healthcare providers, patients and internal staff across diverse medical specialties. The Buddy Group collaborated with HealthDrive to produce a brand strategy and identity that engaged and deepened connection with all three communities – even as it sought an approach that would draw it closer to high-potential prospective employees. The result? A storydriven brand, website and brand video that is taking care forward.
Work
Objective
Improve patient care by repositioning the brand and its offerings across audience sets
Outcome
A clarified and unified brand that resonates across Healthdrive’s key audiences
