Case studies/Healthdrive


We are pioneering better care

HealthDrive’s solutions operate within a matrix of healthcare providers, patients and internal staff across diverse medical specialties. The Buddy Group collaborated with HealthDrive to produce a brand strategy and identity that engaged and deepened connection with all three communities – even as it sought an approach that would draw it closer to high-potential prospective employees. The result? A storydriven brand, website and brand video that is taking care forward.




Internal and external discovery
Market and competitive research and analysis
Storydriven brand strategy and marketing strategy
Execution of strategies


Improve patient care by repositioning the brand and its offerings across audience sets


A clarified and unified brand that resonates across Healthdrive’s key audiences