Website Design
Storydriven Strategy
Stakeholder Interviews
Landscape: Competitor Analysis
Storydriven Narrative
Tagline
Style Guide
Internal and External Documents
Website Development
Case studies/KP Aviation
KP Aviation
We Remain Grounded So That Your Assets Can Soar™
In 2023, KP Aviation set out to elevate its brand—from a dependable industry partner to a bold, purpose-driven force in aviation. Through stakeholder interviews and our Storydriven strategy framework, we uncovered the deeper meaning behind KP’s work and built a foundation for more resonant storytelling. From internal documents to a reimagined website, every touchpoint was redesigned to reflect KP Aviation’s commitment to progress, people, and possibility. The result: a brand that doesn’t just communicate what KP does—but why it matters.
WORK
AUTHENTICITY & RELATABILITY
Our Storydriven analysis revealed that KP Aviation’s authenticity stems from its long-standing commitment to relationships and doing right by its partners. Rather than leading with scale or transactions, KP’s brand was elevated through stories of trust, stewardship, and the value created over time. This grounded, human-centered communication approach now guides how KP shows up—across messaging, internal materials, and digital platforms—reinforcing a brand built not on flash, but on follow-through.
SUCCESS STORY
With the new brand strategy in place, KP Aviation emerged with a stronger digital presence that more authentically reflects who they are and what they stand for. The redesigned experience helped them double down on the relationships that have always been core to their success—while also opening the door to new partnerships built on shared values. Internally, the clarity and cohesion of the brand sparked a renewed sense of pride and purpose, aligning teams around a story that’s both humble and powerful—just like KP Aviation itself.
