Case studies/Sensata

Sensata

Investor Day 2023

In September 2023, The Buddy Group collaborated with Sensata Technologies to deliver a hybrid Investor Day that marked a significant milestone in the company’s journey towards electrification. This event was designed to engage investors and analysts with a comprehensive presentation of Sensata’s financial framework and ambitious goals through 2026, as well as a deep dive into their electrification strategy.

Work

App Design & Development

Video Production

Hybrid Production

The Buddy Group facilitated a seamless hybrid experience, combining an in-person event for 50 attendees with a virtual broadcast that reached over 200 remote participants. The event featured dynamic showcases that highlighted Sensata’s cutting-edge components and sensors. These included an interactive product range explorer and a historical financial dashboard, enabling attendees to engage deeply with Sensata’s offerings and performance, with data pivots by region, time, and division.

End-to-End Production Support

The Buddy Group provided end-to-end support for the event, managing every aspect of production. This included the creation of slide decks for multiple business units, the design and execution of interactive visuals, and the orchestration of both in-house and virtual broadcasts. Feedback from Sensata leadership underscored the success of the event. Jacob Sayer, VP of Finance, noted: “This was a much more all-encompassing event. People got an in-person experience as well as a virtual experience. We will then be able to take all the material we produced for this event and package it up to use for all sorts of different events going forward.”

Slide Production

To ensure a cohesive narrative, The Buddy Group created visuals across multiple business units, delivering a unified look and feel that tied seamlessly into Sensata’s storyline.


Authenticity & Relatability

A key priority for Sensata’s Investor Day was ensuring that the content resonated authentically with both in-person and virtual audiences. The Buddy Group worked closely with Sensata’s leadership to produce content that was both relatable and impactful, presenting the company’s vision for electrification in a way that was clear, concise, and engaging.

Interactive elements, such as the product range explorer and historical financial dashboard, provided participants with a hands-on experience, creating an environment where investors could connect with the data on their terms. These tools not only enhanced understanding but also reinforced Sensata’s commitment to transparency and innovation.

By combining thoughtful storytelling with accessible visuals and interactive design, The Buddy Group ensured that Sensata’s message was not only heard but felt, leaving a lasting impression on the audience.


Success Story

Sensata’s Investor Day garnered positive feedback from both in-room and remote audiences. Attendees at the live event praised the seamless execution and the interactive showcases, noting the expertly managed blend of in-person and virtual elements. The content was engaging and accessible, ensuring every participant felt connected to Sensata’s vision for electrification.

The virtual audience demonstrated strong engagement throughout the event, with attendance numbers growing as the presentation progressed, underscoring the effectiveness of the event’s structure and content in capturing and maintaining attention.

By creating a unified and immersive experience for all attendees, Sensata and The Buddy Group set a new standard for hybrid investor events. The success of this Investor Day highlighted The Buddy Group’s expertise in delivering high-impact, audience-focused experiences.